Actionable water market intelligence to help decision makers

Table of Contents - Water for U.S. Agriculture

Section 1 – U.S. Agricultural Irrigation Water Market Structure

Irrigation Water Supply Stakeholders and Definitions
Off-Farm, On-Farm Water Both Top-Heavy Markets
Water Sources for Irrigation: On-Farm vs. Off-Farm
Key Stakeholders Across Irrigation Water Delivery Systems
Variability Demonstrated by Irrigation Districts’ Offerings
USDA Funds On-Farm Irrigation Projects in Select States
The Bureau of Reclamation and IIJA Fund Off-Farm Projects

Section 2 – Drivers Shaping U.S. Irrigation Water

Irrigations Water Market Drivers and Inhibitors
Irrigation Water Supply Risks
Droughts Reshape Water Supply Reliability for U.S. Agriculture
Groundwater Depletion Threatens Long-Term Water Supplies
State Groundwater Management and Water Rights Policies Affect Irrigation Use
Government Subsidies Impact On-Farm Income
High Pumping and Purchased Water Costs Headline On-Farm Expenses

Section 3 – How Farmers and Water Agencies Are Adapting

Farmers Shift Toward Water Efficient Drip Irrigation
Methods for Deciding When to Irrigate Are Increasingly Digitalized
Water-Scarce States Lead in the Adoption of Efficient Irrigation
Pump Sales Stagnate Due to Rising Costs and Restrictive Policies
Water Delivery Organizations Are Adapting Through System Upgrades

Section 4 – Market Forecast: Where Irrigation Spend Is Growing

Irrigation Market Sizing Model
Cumulative Spend by Source and Expenditure Type for Irrigation
Cumulative Spend by Category and Region
On-Farm digital technologies Growth Outpaces Non-digital technologies Purchases
On-farm digital technologies Is Projected to Grow Fastest
Market Outlook and Opportunities for the U.S. Agricultural Irrigation Market

Section 5 – Competitive Shifts Reshaping the U.S. Irrigation Market

Irrigation Is Served by Distinct On-Farm and Off-Farm Vendor Ecosystems
Leading Irrigation Companies Tend to Be Specialists
Irrigation Vendors Shifting Toward Digitization, Services, and Financing
Evolving Distributor Competitive Landscape
Regional Distributors Primary Channel to Market for On-Farm Equipment
Off-Farm Water Delivery Organizations Favor Direct Relationships with OEMs
Irrigation Remains a Specialist Market, Heightening Exposure to Farm Cycles
Financing Has Become a Go-to-Market Tool
Revenue Volatility Tracks Farm Income and System Focus
Off-Farm Equipment Demand Driven by Water Source and Funding
Pump Supply Is Dominated by Diversified Industrial Manufacturers
Digital Technology: Established and Emerging Technologies
On-Farm Digital Irrigation Landscape
Off-Farm Digital Irrigation Landscape
Emerging Digital Technology Vendors Concentrated in On-Farm Solutions

Section 6 – Profiles of Leading Companies in the U.S. Irrigation Market